In the early 90s, TBWA ad man Jean-Marie Dru published full-page newspaper advertisements headlined “Disruption,” followed by an explanation of a new methodology for fomenting radical change. As a concept, disruption became vogue, then cliché, then deployed by Silicon Valley tech bros against everything that I love. Now, it’s time for artists to step up and reclaim disruption. Read my rant, In Praise of Creative Disruption, at DHowell.com. You could save the world.
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